"Your clients likely believe healthy food must be more expensive than cheap eats and that higher-priced food is healthier."
"This has two primary consequences, marketers can charge more for products that are touted as healthy, and Consumers may not believe that a product is healthy if it doesn’t cost more."
"“It’s concerning,” says Rebecca Reczek, coauthor of the study and professor of marketing at The Ohio State University’s Fisher College of Business."
"There are certainly categories of food where healthy is more expensive, such as some organic and gluten-free products, Reczek explains. But it is not necessarily true all the time."