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BETTER
​People
​Organizations
​Planet(s)

BTRPOP is a +15 year old organization that supports early-stage companies focused on BETTER People, Organizations, and Planet(s).

Fitness Ventures (FV), our first fund, is a $50M USD fund.  Fitness Ventures invested in 40+ early-stage digital wellness companies.  To date FV has had 18 exits including; Fitstar acqd by Fitbit acqd by Google, Fitmob acqd by Classpass acqd by Mindbody, Peloton IPO, Endomondo acqd by Under Armour Connected Fitness, MyFitnessPal acqd by Francisco Partners, SWEAT acqd by iFit, Centr acqd by HighPost Capital, Massive Health acqd by Jawbone, Virtual Active acqd by Netpulse (acqd by eGYM).

Parlaying our success in BETTER People, BTRPOP has expanded our focus to include BETTER Organizations, and Planet(s).


BTRPOP has two new investment vehicles, an advisory group, and services division.


Combined, BTRPOP provides entrepreneurs with everything they need to grow from MVP/Prototype, to Product Market Fit, on to becoming Market Leaders.

BTRPOP Invest

BTRPOP provides Seed capital for MVP/Prototype stage companies and Series A capital for companies that have achieved Product Market Fit.

BTRPOP Angels

The BTRPOP Angels provides $1-2M USD to companies in the MVP/Prototype stage.


BTRPOP Ventures

BTRPOP Ventures invests $3-5M USD in companies that have reached Product Market Fit and propels to become Market Leaders.

More than Capital

BTRPOP provides our entrepreneurs with more than capital.  We provide everything entrepreneurs need to succeed.

BTRPOP Advisors

Our Advisory Group

Purpose and Social Responsibility from intention to execution.

Purpose, Vision, Mission from statements to a foundation from which to grow.

We help entrepreneurs create products their customers LOVE and leverage our network for user acquisition and retention. 

BTRPOP Services

We provide our entrepreneurs with a suite of professional and technology services so they can stay focused on their core business.


free until you can afford to pay


As services commodify we create and maintain best-of-breed white label SaaS products.

BTRPOP BPM

Utilizing our proprietary methodology we integrate Strategic Planning and Objectives and Key Results (OKR).


We focus your entire organization on providing an outstanding Customer Experience (CX) / Journey and co-creating products your customers LOVE.